Terms of Service

TERMS OF SERVICE

Last Updated: 6-23-26

These Terms of Service (“Terms”) govern your access to and use of the websites, products, services, software, communications systems, artificial intelligence tools, phone systems, text messaging systems, automations, dashboards, workflows, and related services provided by Real Automation LLC (“Real Automation,” “we,” “us,” or “our”).

These Terms apply to visitors, users, customers, business clients, callers, form submitters, lead submitters, message recipients, and any person or entity that accesses, uses, receives, purchases, or interacts with Real Automation, William AI, or any related Real Automation product or service.

By visiting our website, submitting a form, requesting information, booking a call, signing up for services, using our services, communicating with our AI or human representatives, receiving or responding to calls or text messages, or otherwise interacting with Real Automation, you agree to these Terms and our Privacy Policy.

If you are using Real Automation services on behalf of a business, company, organization, or other entity, you represent and warrant that you have authority to bind that entity to these Terms.

1. OUR SERVICES

Real Automation provides AI-powered communication, call handling, lead qualification, text messaging, workflow automation, reporting, and related business services.

Our services may include, without limitation:

AI phone answering.
AI outbound calling.
AI text messaging.
William AI and related AI assistants.
Call routing and transfer.
Lead intake and qualification.
Appointment scheduling assistance.
Missed-call follow-up.
SMS/MMS follow-up.
Call recording, transcription, and summaries.
Customer support automation.
Business reporting and dashboards.
Workflow automation.
CRM, phone, calendar, and third-party integrations.
Custom scripts, prompts, routing rules, and knowledge bases.
Setup, onboarding, configuration, testing, and deployment services.

Our services are intended to help businesses answer, qualify, route, and follow up with leads and customers. Real Automation does not guarantee revenue, sales, booked jobs, close rates, profits, lead volume, customer acquisition, marketing performance, or business outcomes.

2. AI-POWERED COMMUNICATIONS

Real Automation operates AI-powered communication tools, including William AI. These systems may place, receive, answer, route, qualify, record, transcribe, summarize, analyze, or respond to phone calls, SMS messages, MMS messages, form submissions, chats, and other communications.

Some communications may be handled by an automated system or artificial intelligence instead of a human. AI-generated outputs may include call summaries, transcripts, lead classifications, recommendations, routing decisions, messages, and other generated content.

AI outputs may be inaccurate, incomplete, delayed, misunderstood, mistranscribed, or inappropriate for a particular situation. You agree not to rely on AI outputs as the sole basis for decisions involving pricing, legal compliance, safety, emergency response, customer commitments, medical issues, financial issues, or other high-risk decisions. Human review is required before relying on AI outputs for important business decisions.

3. CONSENT TO CALLS, TEXTS, AND AUTOMATED COMMUNICATIONS

By providing your phone number to Real Automation, to one of our clients, or through any website, form, landing page, advertisement, social media lead form, quote request, booking page, intake form, or other collection point connected to Real Automation services, you agree that Real Automation, our clients, our service providers, and AI-powered systems acting on our behalf or on behalf of our clients may contact you at the phone number you provide.

Such communications may include phone calls, SMS messages, MMS messages, appointment reminders, booking links, quote follow-ups, service updates, intake questions, missed-call follow-ups, customer support, sales outreach, marketing communications, reactivation messages, and other business communications.

These communications may be made using live representatives, automated systems, artificial intelligence, prerecorded voices, artificial voices, auto-dialing technology, text messaging platforms, call routing systems, CRM workflows, and other communication technologies.

Consent to receive marketing calls or texts is not required as a condition of purchasing goods or services. Message and data rates may apply. Message frequency may vary.

You may opt out of text messages at any time by replying STOP. You may request help by replying HELP. You may also ask us not to call or text you by contacting us directly using the contact information below.

4. CALL RECORDING, TRANSCRIPTION, MONITORING, AND AI DISCLOSURE

Calls and communications handled by Real Automation, William AI, or our clients’ AI-powered systems may be recorded, monitored, transcribed, summarized, analyzed, reviewed, and stored for quality assurance, training, support, billing, compliance, dispute resolution, product improvement, reporting, and service delivery.

Where required by law, we or our clients may provide notice that a call is being recorded or handled by an automated or AI system. By continuing a call after receiving a recording or AI disclosure, or by otherwise interacting with Real Automation systems, you consent to recording, monitoring, transcription, analysis, and processing of the communication to the extent permitted by law.

5. CUSTOMER RESPONSIBILITIES

If you are a business client or customer using Real Automation services, you are responsible for your own business operations and legal compliance.

You are responsible for:

Providing accurate business information, service areas, hours, pricing posture, call-handling instructions, routing rules, transfer numbers, booking rules, and customer-facing requirements.
Maintaining accurate scripts, prompts, knowledge bases, and instructions.
Reviewing AI outputs before relying on them for important decisions.
Answering transfers and following up with leads when required for your workflow.
Maintaining your own licenses, permits, insurance, staff, operations, and customer service standards.
Ensuring your marketing, advertising, lead sources, and customer communications comply with law.
Providing all required call recording notices, AI disclosures, privacy notices, and consent language.
Complying with TCPA, telemarketing, Do-Not-Call, SMS/MMS, email, privacy, advertising, consumer protection, and industry-specific laws.
Maintaining and honoring opt-out, suppression, and Do-Not-Call requests.
Ensuring you have proper consent before contacting any lead, caller, customer, prospect, or phone number.
Ensuring your use of Real Automation does not violate any law, carrier rule, platform policy, or third-party provider requirement.

Real Automation may provide tools such as disclosure prompts, recording indicators, opt-out handling, STOP/HELP logic, transfer logic, suppression features, or consent language. These tools are provided for convenience and do not replace your responsibility to comply with applicable laws.

6. PROHIBITED USES

You agree not to use Real Automation services to:

Violate any law, regulation, carrier rule, platform policy, or third-party provider requirement.
Contact individuals without legally sufficient consent.
Ignore opt-out, STOP, Do-Not-Call, or suppression requests.
Send spam, abusive, deceptive, fraudulent, unlawful, or misleading communications.
Use purchased, scraped, stolen, harvested, or unauthorized lead lists without proper consent.
Impersonate any person or business.
Misrepresent your products, services, prices, availability, or identity.
Make false, deceptive, or misleading advertising claims.
Harass, threaten, abuse, or exploit any person.
Collect sensitive information without proper legal authority and safeguards.
Use the services for emergency dispatch, 911, medical emergencies, fire emergencies, life-safety dispatch, or other emergency response.
Reverse engineer, copy, resell, sublicense, distribute, or attempt to extract the underlying systems, prompts, workflows, software, or intellectual property.
Interfere with, overload, attack, disrupt, or misuse Real Automation systems.
Use the services in a way that may expose Real Automation to complaints, investigations, fines, blocking, carrier filtering, reputational harm, or legal risk.

We may suspend or terminate access immediately if we believe your use may violate these Terms, applicable law, carrier rules, platform policies, third-party provider requirements, or create risk to Real Automation, our clients, our providers, or the public.

7. CLIENT AGREEMENTS

Some Real Automation clients may enter into a separate written agreement, license agreement, order form, statement of work, or service agreement with Real Automation.

If you have a separate signed agreement with Real Automation, that agreement controls to the extent it directly conflicts with these Terms. These Terms still apply to your use of our websites, general services, communications, and systems unless expressly replaced by a signed agreement.

8. FEES, BILLING, AND PAYMENT

Fees, billing terms, setup fees, usage fees, subscription fees, per-minute fees, billing cycles, payment authorization, and other commercial terms may be stated in a separate agreement, invoice, checkout page, order form, or written payment authorization.

By purchasing or using paid services, you authorize Real Automation and its payment processors to charge your payment method for all amounts due, including setup fees, subscription fees, usage fees, taxes, late fees, pass-through costs, and other applicable charges.

Usage-based services may be measured using Real Automation’s server-side logs, call logs, message logs, usage records, carrier records, third-party provider records, or other internal records. Unless otherwise agreed in writing, Real Automation’s records are the source of truth for billing, subject to good-faith review of reasonable disputes supported by documentation.

You are responsible for keeping your payment method valid and up to date. If a payment fails, we may reattempt the charge, suspend services, pause implementation, assess late fees or finance charges where permitted by law, and pursue collection of unpaid amounts.

9. SETUP FEES AND IMPLEMENTATION SERVICES

Setup fees, onboarding fees, implementation fees, configuration fees, deployment fees, or similar fees compensate Real Automation for initial onboarding, configuration, testing, deployment, account setup, phone routing, workflow setup, prompt creation, knowledge setup, integration work, and related implementation services.

Unless expressly stated otherwise in a signed agreement or required by applicable law, setup fees are fully earned upon payment and are non-refundable. Setup fees will not be refunded or credited due to termination, non-use, dissatisfaction, failure to achieve results, business changes, or alleged performance issues.

10. USAGE FEES

Usage fees may apply to calls, messages, minutes, workflows, automations, AI usage, integrations, or other usage-based services.

For voice services, active call time may include live voice interaction between an AI assistant and a human caller, measured from the start of the AI’s voice engagement to the end of the call, according to Real Automation’s records.

Usage fees may be billed in arrears on a billing cycle determined by Real Automation, unless otherwise agreed in writing. We may send invoices, usage statements, receipts, and reports electronically.

11. CHARGEBACKS AND PAYMENT DISPUTES

Before initiating a chargeback, payment reversal, or similar dispute with a bank or payment processor, you agree to contact Real Automation in writing and provide a reasonable opportunity for us to investigate and resolve the issue.

If you initiate a chargeback or reversal for an undisputed amount, fail to provide supporting documentation, or fail to withdraw a chargeback after we provide reasonable support for the charge, we may suspend or terminate your services. You will remain responsible for the charged-back amount, bank fees, processor fees, penalties, administrative costs, collection costs, and any other costs caused by the chargeback.

12. NO GUARANTEE OF RESULTS

Real Automation provides communication, automation, qualification, and support tools. We do not guarantee:

Revenue.
Profit.
Booked jobs.
Closed deals.
Lead volume.
Call volume.
Marketing performance.
Website traffic.
Ad results.
Search rankings.
Customer acquisition.
Customer satisfaction.
Close rates.
Appointment show rates.
Exact AI accuracy.
Error-free operation.
Uninterrupted service.
Carrier delivery.
Text message deliverability.
Phone call completion.
Third-party platform availability.

Any estimates, examples, projections, case studies, performance statements, or marketing materials are illustrative only and do not guarantee future results.

13. THIRD-PARTY SERVICES AND DOWNTIME

Real Automation services depend on third-party services and networks, including phone carriers, telecom providers, SMS/MMS providers, AI model providers, voice providers, transcription providers, hosting providers, internet providers, CRM systems, calendar systems, payment processors, analytics providers, and other platforms.

Third-party outages, delays, filtering, blocking, API changes, policy changes, data errors, latency, rate limits, downtime, carrier issues, number reputation problems, or service interruptions may affect call handling, texting, routing, transcription, summaries, reporting, billing, dashboards, integrations, or other features.

Real Automation is not responsible for delays, interruptions, failures, filtering, blocking, or errors caused by third parties or circumstances outside our reasonable control. We will use commercially reasonable efforts to restore or mitigate service issues when feasible.

14. SMS/MMS TERMS

If SMS/MMS features are enabled, Real Automation systems may send text messages to business clients, their designated numbers, callers, form submitters, leads, customers, or other recipients as configured or authorized.

SMS/MMS messaging is subject to applicable law, carrier requirements, messaging provider policies, registration requirements, consent requirements, and opt-out rules. Consent requirements may vary based on message type, jurisdiction, recipient, and context.

Business clients are responsible for determining and obtaining all required notices, disclosures, and consents to send SMS/MMS messages to any recipient. Business clients are also responsible for maintaining and honoring opt-out lists, suppression lists, STOP requests, HELP responses, and other messaging compliance requirements.

Real Automation may suspend or disable SMS/MMS features if we believe messaging practices may violate law, carrier rules, provider policies, or create blocking, filtering, complaint, legal, or reputational risk.

15. NO EMERGENCY USE

Real Automation services, including William AI, are not emergency services and are not designed or intended for 911, emergency dispatch, medical emergencies, fire emergencies, police emergencies, life-safety situations, urgent dispatch, or emergency response.

Do not use Real Automation services as a substitute for emergency services. If you are experiencing an emergency, call 911 or the appropriate emergency service provider.

Business clients must not represent Real Automation services as emergency services and must configure their operations so urgent or emergency matters are directed to appropriate human personnel or emergency services.

16. DATA, RECORDINGS, AND CONTENT

Data processed through Real Automation services may include call logs, recordings, transcripts, summaries, text messages, lead information, caller contact information, metadata, configuration data, routing information, prompts, scripts, workflows, and other communication or business data.

As between Real Automation and a business client, the business client owns customer data provided by callers, leads, or customers to that business client, subject to the rights granted to Real Automation in these Terms and any applicable agreement.

You grant Real Automation a worldwide, non-exclusive, royalty-free, fully paid-up license to use, reproduce, process, store, transmit, analyze, modify, create derivative works from, and otherwise utilize data and content submitted to or generated through the services for lawful business purposes, including:

Providing, operating, maintaining, supporting, and securing the services.
Billing, collections, fraud prevention, chargeback response, compliance, and dispute resolution.
Monitoring performance, debugging, quality assurance, and error reduction.
Generating reports, dashboards, analytics, and benchmarking.
Developing, improving, training, testing, evaluating, tuning, and expanding products, models, prompts, workflows, and systems.
Creating and using aggregated, anonymized, or de-identified data, statistics, benchmarks, metrics, and learnings.
Marketing, case studies, industry benchmarking, and internal business analysis, provided that public-facing use of aggregated or de-identified information does not intentionally identify individual consumers.

We will not sell or publicly disclose a client’s raw call recordings, raw transcripts, or customer contact information to the general public. We will not intentionally provide a client’s identifiable customer data to that client’s direct competitors.

17. DATA RETENTION AND DELETION

We may retain data for as long as reasonably necessary for service delivery, support, billing, reporting, quality assurance, product improvement, compliance, fraud prevention, dispute resolution, chargeback response, accounting, enforcement of agreements, legal obligations, and protection of our rights.

We may delete, anonymize, or de-identify data in the ordinary course of business.

Upon written request, we may delete or anonymize certain customer data within a commercially reasonable timeframe, except where retention is needed for billing, accounting, payment processing, fraud prevention, chargeback response, legal compliance, dispute resolution, enforcement of agreements, or the establishment, exercise, or defense of legal claims.

We may retain aggregated, anonymized, or de-identified data and learnings indefinitely unless prohibited by law.

18. INTELLECTUAL PROPERTY

Real Automation owns and retains all rights, title, and interest in and to its websites, software, systems, workflows, automations, AI configurations, prompts, prompt structures, call flows, scripts, models, dashboards, designs, documentation, processes, methods, templates, branding, trademarks, trade secrets, know-how, and other intellectual property.

You receive only a limited, revocable, non-exclusive, non-transferable right to use the services as permitted by these Terms or a separate written agreement. No ownership rights are transferred to you.

You may not copy, modify, resell, sublicense, distribute, reverse engineer, decompile, access source code, extract prompts, duplicate workflows, or create competing products from Real Automation systems or materials unless expressly authorized in writing.

19. CONFIDENTIALITY

You agree to protect non-public, confidential, proprietary, or sensitive information received from Real Automation and not to disclose or use such information except as necessary to use the services as authorized.

Confidential information may include pricing, systems, workflows, prompts, scripts, product plans, technical details, client information, business processes, integrations, reports, data, and other non-public information.

Unauthorized disclosure or misuse of confidential information may cause irreparable harm. Real Automation may seek injunctive relief, damages, and any other remedies available by law or equity.

20. SUSPENSION AND TERMINATION

We may suspend, limit, or terminate access to any service at any time if:

You breach these Terms.
You fail to pay amounts due.
Your payment method fails.
Your use may violate law, carrier rules, provider policies, or platform terms.
Your use creates complaint, investigation, blocking, filtering, legal, security, operational, or reputational risk.
You misuse the services.
You provide false, misleading, or incomplete information.
You interfere with the services or other users.
We are required to do so by law, carrier, provider, or platform requirement.

Upon termination, your right to access and use the services ends immediately. Any unpaid amounts remain due. Sections relating to payment, data rights, intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, governing law, dispute resolution, and any provisions that by their nature should survive will survive termination.

21. WARRANTIES AND DISCLAIMERS

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” TO THE MAXIMUM EXTENT PERMITTED BY LAW.

REAL AUTOMATION DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AVAILABILITY, ACCURACY, RELIABILITY, AND ERROR-FREE OPERATION.

We do not warrant that the services will be uninterrupted, secure, timely, accurate, complete, compliant for your specific use case, free of defects, free of harmful components, or available at all times.

You are responsible for determining whether the services are suitable for your business, legal obligations, industry, jurisdiction, and intended use.

22. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, REAL AUTOMATION WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST DATA, LOSS OF GOODWILL, BUSINESS INTERRUPTION, REPLACEMENT SERVICES, CUSTOMER CLAIMS, OR DAMAGES ARISING FROM SERVICE INTERRUPTION, AI ERRORS, MISSED CALLS, MISSED MESSAGES, FAILED TRANSFERS, CARRIER FILTERING, THIRD-PARTY OUTAGES, OR RELIANCE ON AI OUTPUTS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, REAL AUTOMATION’S TOTAL CUMULATIVE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID TO REAL AUTOMATION FOR THE SERVICES GIVING RISE TO THE CLAIM IN THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you. In those jurisdictions, liability will be limited to the maximum extent permitted by law.

23. INDEMNIFICATION

You agree to defend, indemnify, and hold harmless Real Automation, its members, managers, employees, contractors, agents, vendors, providers, affiliates, successors, and assigns from and against any claims, demands, actions, investigations, damages, liabilities, penalties, fines, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to:

Your business operations.
Your advertising, marketing, lead generation, pricing, services, products, promises, or fulfillment.
Your use or misuse of the services.
Your scripts, prompts, instructions, knowledge, routing rules, transfer logic, automations, or configurations.
Your failure to provide required disclosures or obtain required consents.
Call recording, monitoring, AI disclosure, TCPA, telemarketing, SMS/MMS, email, privacy, Do-Not-Call, opt-out, or suppression compliance issues.
Any allegation that you contacted a person unlawfully.
Your violation of any law, regulation, carrier rule, platform policy, or third-party provider term.
Your breach of these Terms or any agreement with Real Automation.
Your reliance on AI outputs without proper human review.
Any customer, lead, caller, employee, contractor, or third-party claim connected to your use of the services.

24. INFORMAL RESOLUTION

Before filing any lawsuit or formal legal action arising out of or related to these Terms or the services, the party seeking relief must provide written notice describing the issue in reasonable detail and allow the other party at least ten business days to attempt to resolve the issue in good faith, unless immediate injunctive relief is needed.

The parties agree to cooperate reasonably to resolve disputes efficiently and minimize costs.

25. GOVERNING LAW AND VENUE

These Terms are governed by the laws of the State of Minnesota, without regard to conflict of law principles.

You agree that any dispute, claim, or legal action arising out of or related to these Terms or the services will be brought in the state or federal courts located in Minnesota, unless otherwise required by applicable law. You consent to personal jurisdiction and venue in those courts.

26. ATTORNEYS’ FEES

In any dispute, claim, collection action, or legal proceeding arising out of or related to these Terms or the services, the prevailing party will be entitled to recover its reasonable attorneys’ fees, costs, and expenses, including those incurred in enforcing rights or collecting unpaid amounts.

27. CHANGES TO SERVICES

We may modify, update, suspend, discontinue, replace, limit, or change any part of the services at any time, including features, integrations, providers, workflows, models, prompts, pricing, billing cycles, reports, dashboards, and availability.

We may make changes to improve performance, security, compliance, reliability, cost efficiency, user experience, provider compatibility, or business operations.

28. CHANGES TO THESE TERMS

We may update these Terms from time to time. The updated version will be posted on our website with a new “Last Updated” date.

Your continued use of our website, services, communications, or systems after updated Terms are posted means you accept the updated Terms.

29. PRIVACY POLICY

Our Privacy Policy explains how we collect, use, share, store, and protect information. By using our services or interacting with us, you also agree to our Privacy Policy.

30. ELECTRONIC COMMUNICATIONS AND SIGNATURES

You agree that we may communicate with you electronically, including by email, text message, phone, website notice, invoice, dashboard notification, or other electronic method.

You agree that electronic communications, electronic signatures, click-to-accept actions, checkbox acceptances, online forms, and electronic records satisfy any legal requirement that such communication or agreement be in writing.

31. FORCE MAJEURE

Real Automation will not be liable for any delay, failure, interruption, or inability to perform caused by events outside our reasonable control, including acts of God, storms, natural disasters, war, terrorism, labor disputes, internet outages, telecom failures, carrier issues, third-party provider outages, AI provider issues, cyberattacks, government actions, changes in law, platform policy changes, power failures, or other force majeure events.

32. SEVERABILITY

If any provision of these Terms is found invalid, unlawful, or unenforceable, the remaining provisions will remain in full force and effect. The invalid provision will be modified or interpreted to the maximum extent necessary to make it enforceable while preserving its intent as closely as possible.

33. NO WAIVER

Our failure to enforce any provision of these Terms does not waive our right to enforce that provision or any other provision later.

34. ASSIGNMENT

You may not assign or transfer your rights or obligations under these Terms without Real Automation’s prior written consent.

Real Automation may assign or transfer these Terms, in whole or in part, in connection with a merger, acquisition, sale of assets, reorganization, financing, change of control, or by operation of law.

35. ENTIRE AGREEMENT

These Terms, together with our Privacy Policy and any applicable written agreement, invoice, order form, or service-specific terms, constitute the entire agreement between you and Real Automation regarding your use of the services.

If a signed agreement between you and Real Automation conflicts with these Terms, the signed agreement controls only to the extent of the direct conflict.

36. CONTACT US

If you have questions about these Terms, contact us at:

Real Automation LLC
2710 22nd Street Southwest
Pine River, Minnesota 56474

Email: Team@realautomation.ai